LoveFilm, with extensive distribution rights in the UK, Germany, Sweden, Norway and Denmark, is usually referred to as the 'Netflix of Europe,' and this purchase is obviously intended to give Amazon a strong entry into the European DVD rental and online streaming market. Amazon is hoping that LoveFilm's entrenchment will be enough to beat out Netflix, which after conquering America must surely have its sights set on Europe.
Amazon to buy out European movie rental and streaming service LoveFilm originally appeared on Download Squad on Thu, 20 Jan 2011 07:30:00 EST. Please see our terms for use of feeds.
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